They could except I think American Idol wants to keep the exclusive sponsorship which they are probably paid well for.
What I see with GoIP is even better than that. It is about immediate, enhanced convenience for customers from a customer service perspective and gaining immediate access to a buyer ready to make a buying decision from a sales/marketing standpoint.
Big companies and smaller companies know they need to provide that kind of customer service and sales interactivity. Mobile devices provide the most immediate means yet to do that.
This company has the potential to set itself up as a leader in this anytime, anywhere communication between companies and customers or prospects.
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