Actually:
with an average order of $30,
$70M revenue means 2.3 Million squeegees sold.
This means if you air to 200 million viewers, you need a 1.15% conversion rate.
That's not considering any up-sells.
2.3 Million squeegees may sound like a lot of sales, but you also have to remember, they aren't airing the commercial to 100,000 people. They are airing it to (over) 200 Million viewers.
The expected sales to audience ratio makes sense.
If you can convert 1.15% of the viewing audience into sales, you have $70M revenue- with just one product.
But great point: "Why worry about the short sellers and bashers? Let them short this and bash this all they want to - it will just allow people to buy more shares on the cheap. Sooner or later, bashers cannot hold this down if the Ultimate Squeegee is a success. "
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