I've known people who worked for companies that sell products at Wal Mart and Sam's Club and they said that they are really strict, everything needs to be there on time and packaged right and so on and so on.
The Wal Mart corp. is very strict when it comes to even the most normal things.
I dont think POPN expected this to leak like this or maybe didnt know it would end up on sam's website so fast and of course they'll tell you they wont be releasing a PR for this, but we all know they will lol - lets be realistic here