Good post for new comers: The Perfect Storm: ZVTK 2010 http://messages.finance.yahoo.com/Stocks_(A_to_Z)/Stocks_Z/threadview?m=tm&bn=89033&tid=3140&mid=3140&tof=33&frt=1 21-Dec-09 01:12 pm When coming out to market with a brand or product, the bigger the existing market the better... We all know that lightbulbs are used by everyone: the average U.S. home uses 45 light bulbs in 30 light fixtures (115 million U.S. households - that's 3.5 billion light fixtures total)...so easy to see why 5.5 million light bulbs are bought everyday in America:
The next step is to buy the patent outright or ensure if possible close ties with the inventor of the product (if there is one) to ensure patent saftey from competiton...in this case ZVTK has a relationship with the inventor of the Ionic Bulb Jason Ryu - he owns shares of ZVTK and is an active partner.
Next, consider the existing competition in your market - in ZVTK's case it is Viatek and their own ionic bulb. Problem for Viatek though, because Jason Ryu the inventor signed contracts with ZVTK - Viatek was sued in court of law and ZVTK won the case. After being sued Viatek now has to pay ZVTK royalties on every bulb sold - like if Coke had to pay Pepsi royalties becasue they used their formula (EDGAR Dec 2008)
Next, timing is key as when to come to market with your product, and could be the difference of success or failure. Our society is in the midst of a 'Green Revolution' right now, and many nations will be banning incandescent light bulbs in the next four years, including the U.S.
Furthermore in terms of timing, 'As Seen on TV' brands have been uptrending all year. They are now a full retail force in of themsevles, as 2009 was a breakout year for DRTV brands (i.e. do you remember seeing 'As Seen on TV' brands at Walgreens, CVS, Rite Aid and Target in years past?). While shopping this week check out these retailers' Christmas in-store ad circular's and notice all the critical ad space given to 'As Seen on TV' brands - check out Walgreen's front page Christmas ad for example:
ZVTK is selling their Ionic Bulb amid one of the largest markets on earth - light bulbs, the patent holder works with the company, ZVTK will get royalties from their biggest competitor, and their ionic Bulb will have the 'As Seen on TV' logo on the front of its package right when this logo is red hot in retail - all the while at the same time countries are banning CFL's main competition: incandescent light bulbs...
That's why ZVTK has been referred to as 'The Perfect Storm'...the potential for 2010 and beyond is epic imho...
Positive news will not stop coming while sales grow rapidly or slowly. Hear It Here First!! ZVTK "Zevotek Announces Ionic Bulb TV Ads to Air Starting December 28 http://www.tmcnet.com/usubmit/2009/12/24/4548449.htm
www.StockMarketingInc.com (PINKSHEETS: ZVTK - Zevotek, Inc.) LATEST NEWS!! Zevotek Announces Ionic Bulb TV Ads to Air Starting December 28 NEW YORK, Dec 23, 2009 -- Zevotek, Inc., (Pink Sheets:ZVTK) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced that starting December 28, it will air its new 2-minute Ionic Bulb TV infomercial on U.S. cable channels. The Company announced that it is buying TV airtime to run the Ionic Bulb ad about 50 times between December 28, 2009 and January 3, 2010, with the ad expected to appear on FOXNews, Hallmark Movie Channel, History International, DIY Network, Planet Green, SOAPnet and New England Cable News Network. TV viewers of the Ionic Bulb infomercial will have a choice of calling a toll-free number to place orders for Ionic Bulbs or visiting www.newionicbulb.com to place orders online.
Commenting on the announcement, Zevotek's CEO, Adam Engel, said, "We have been building the business to launch the Ionic Bulb TV campaign and now we are on the launch pad. I am excited to start airing our infomercial on a variety of popular cable channels. The ads will showcase the Ionic Bulb to a wide range of American TV audiences. I look forward to announcing airtimes for Ionic Bulb ads running next week and for the ads that will run in January on these and other major TV channels." The Ionic Bulb is designed for consumer use by combining the performance features of ionic air cleaning technology with those of a 10,000 hour reduced energy use compact fluorescent light bulb (CFL). Mr. Engel added, "I believe Zevotek's Ionic Bulb is the right product at the right time. Ionic Bulbs deliver the money saving value that U.S. consumers want while improving indoor air quality and helping consumers go green. The Ionic Bulb order is the CFL equivalent of a 100 watt bulb equipped with Zevotek's exclusively licensed ionizing technology." About the Company: Zevotek, Inc. plans to market and sell a range of innovative personal and home care items. Zevotek has a license to sell an energy saving compact fluorescent light bulb (CFL) named the Ionic Bulb. The Company plans to market the Ionic Bulb through TV infomercials, catalogs, magazines and major U.S. retail and specialty stores and the Internet. The Company's new 2 minute Ionic Bulb TV ad is designed to air on national cable channels, local broadcast channels and TV superstations. Zevotek's Ionic Bulb infomercial airs on the Company's www.newionicbulb.com website.
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