It is definitely more costly to advertise now, but there is a reason for it. I am not complaining, I just think that is what everyone expected. I have no doubt that things will continue to come together. For all I know, subscriptions coming from the average consumer may just be a small part of Watsons plan. I think that he plans to advertise more to corporations on the benefit package front. That way he gets large volume of subscriptions with every hit. That would definitely be a good area to focus. Of course, all speculation at this point. It is kind of fun to sit here and tell Watson how to run his business...LOL. So far I like what I am seeing, the Kentra Todd ad's will be the BOMB! It will be interesting to see where they pop up.
All I know for sure is this. His next PR should be a doozy...so much has happened since Nov. 5th. Just the fact the the video shoot was a success tells a pretty good story of what his plans might be.