I think you are wrong.
The "NC". Remember when Ellison came out with his little palm computer in 1997 and everyone thought he was nuts?
Well, part of the power of the internet is sheer exponential input.
There must be a way to connect everyone according to their ability to pay. That may be this gizmo.
IRDK, but the concept aught not to be dismissed, out of hand, (so to speak).
Of course, you are correct to point out that Ellison did not make a dime off the concept. But he was also, not in the chip business, either, and that may be the real reason.
Ah, the NC, nostalgia permeates.