Walmart + EI urns and caskets? I have reservations about that partnership. The funeral industry is stodgy and very conservative. I don't think Walmart is even a close match to this industry's image of itself. A key word is respect. Funeral homes and directors go to great lengths for the families out of respect for the deceased and the surviving members. The only thing Walmart respects is sales and their bottom line. They couldn't come close to providing for grieving family members.
Then, too, there are very few independant funeral homes. Most are owned by a couple of very large corporations. They make money selling caskets and urns. Would they shun someone who comes along with their deceased loved one and "oh, by the way, would you pick up the casket I bought at Walmart please." I'd be willing to bet there would be a hefty service fee to pick up the casket and/or extra fees added to the viewing expenses that's if they even allow an outside purchased casket in their place of business.
Now the pet urns may be a whole different ballgame(go Phillies, LOL). Walmart just could be a viable outlet for pet urns and memorials. Bet they could sell more than our own Lurker, LOL. Just kidding. Perhaps it is something the company could persue now that Walmart has entered the funeral industry.
.........al