Replies to post #4368 on Tradeshow Marketing Company, LTD (TSHO)

[locksflooring]

Which is your Question

[maone15]

spring is even better with sales than Christmas for infomercials. winter is over, summer is coming... people feel great: cleaning products like Mr.Clean, OxyClean sell like crazy

but historically, infomercial products are not seasonal: i saw the shamwow commercial all year round, and i bet they were selling millions every month.

the best part is, once they have one successful commercial: they will have enough money to launch 5 commercials at once, and have say 3-4 become successful: and even if only one of them works- it will pay for all of the other ones, and still give them profit.

that's the beauty of a company like this. they can just do commercial, after commercial, after commercial. don't need the best product, you just need to be the best at marketing the product.

alot of people can make a better hamburger than mcdonalds, but they don't make millions. mcdonalds knows how to market themselves. it's a trusted brand, you go there and get service and the same level of consistency.

once you have a successful product, your other ones tend to do well because you've built that trust with the public. E.G> Billy Mays with OxyClean built a reputation, and it got to the point where just because he mentioned a product, it would sell better than another one.

This new guy they are using can do the same thing, if the public starts to like Mike Wadham ...then TSHO can launch successful products just because of Mike Wadham

just my 2 cents,

[ryanmnly]

My questions were both the same actually. It seems pretty straightforward on how they increase profits during a holiday season. But afterwards, they must change their strategy to continue to improve. I think maone15 answered my question though.