So is your thinking that DA is going to have Bad Ass Beer, "Greg Norman" beer and Rheingold all competing? And all of this will be paid for with the new financings while still expanding Olifant, Trump and the other liquor lines?
It seems counterintuitive to me to expand into entire new lines when the existing ones are either trying to get established (BAB), expand (Olifant) or declining (most of the other liquor products).