I see this as good news if we can get some KOMA out in stores. If all we have are internet sales on a really bad website, then this exposure does nothing. GET THE PRODUCT IN THE STORES!
I have tried KOMA, my wife has tried it, a few co-workers have tried it and they all say it is something they would buy because they like it. We have a good product here. Please, BW, get this thing out there.