People are really short and impatient with penny stocks. Show me other penny stocks that are advertising on Howard Stern's channel. People claim dilution to pay for it....entirely possible.
So what, the amount of traffic this will bring to their business is huge, and despite what some of the people on the board scare you into thinking, the float was 22 million when I first started posting on this forum about a month or so ago. A company like this has low overhead in most other departments which gives them an edge because they can really go for it in the marketing department, which they are doing. It's really the best strategy for a company of this type.
Everybody has to do what they see fit. But look at the big picture.
As a side note, friday's candle was bullish.