Investorcg,
I agree with you 100%. The end of September has not even arrived and people want to blow up the company already? They should at least wait until the "Late Sept '09" day passes and then if they have concerns... Do what you must.
I am more than comfortable with them delaying the site a few weeks... Once products are in stores, on the shelves, and ample inventory is available to open the online store, they will then be in the best possible position to let us know everything! Of course IMHO
-Matt