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09/27/09 10:15 PM

#10 RE: eastunder #9

January 22, 2009

Shanda Receives 20 Golden Phoenix Awards at the 2008 China Game Industry Annual Conference

Shanghai, China - January 22, 2009- Shanda Interactive Entertainment Limited (NasdaqGS: SNDA), or Shanda, announced today that Shanda and its affiliates received a total of 20 Golden Phoenix Awards at the 2008 China Game Industry Annual Conference, in recognition of Shanda's outstanding contributions in the online game industry.

Most Influential Figures in China Game Industry: Tianqiao Chen
Corporate Charity Award of the Year: Shanda Interactive Entertainment
Best Operation Platforms for Casual Games: Hao Fang Gaming Platform
Best Operation Platforms for Casual Games: Bian Feng Online Games
Top Ten Best Game Operator
Top Ten Game Developer
The Best Game Distributor
Overseas Development Awards for Domestic Games
Top Ten Most Popular Online Games in China: The World of Legend
Top Ten Most Popular Domestic Games: The World of Legend
Top Ten Most Popular Casual Games: Maple Story
Top Ten Most Popular Casual Games: Crazy Kart
Top Ten Most Popular Webgames: World Hegemony
2009 Most Anticipated Online Game: AION
In addition, Shanda Games Limited ("Shanda Games" or "SDG"), a wholly-owned subsidiary of Shanda that develops, sources, operates and publishes online game content, received recognition for its investment initiatives through its "18 Fund" in the online game industry. Game studios and entrepreneurs supported by Shanda Games' "18 Fund" won the following six Golden Phoenix awards:

Award for the Fastest Growing Game Companies of the Year:Beijing Zhong Cheng Xie Zuo Technology Co. Ltd.
Award for the Fastest Growing Game Companies of the Year: Shanghai Wei Lai Information Technology Co. Ltd.
Award for the Fastest Growing Game Individuals of the Year: Jinjing Gong (Shanghai Wei Lai Information Technology Co. Ltd.)
Top Ten Most Popular Webgames in China: Might and Hero
Top Ten Most Popular Webgames in China: The Expedition
Top Ten Most Popular Webgames in China: Travian
"The awards demonstrate Shanda's excellence in all areas of operation," said Mr. Tianqiao Chen, Shanda's Chairman and CEO. "With an enduring commitment to open our outstanding resources to the online gaming market and to cooperate with local studios, we believe Shanda will further expand the business scope of the online gaming industry."

The 2008 China Game Industry Annual Conference was held from January 13 through January 15, 2009 in Qingdao, China. Golden Phoenix Awards are considered among the most prestigious in China's online game industry.

Shanda also received the following awards at the 2008 Annual Conference of Chinese e-Game Industry, which was held on December 16th, 2008 in Beijing, China:

2008 Award for Excellence
2008 Model Enterprise for Charitable Contributions
2008 Model Enterprise for Self-Compliance with Industry Regulations
2008 Best Game Operator in China
2008 Outstanding Entrepreneurs of the Year, China Game Industry: Tianqiao Chen
Most Anticipated Online Game in China: AION
2008 Best Webgame: World Hegemony
Best Webgame Developer
The 2008 Annual Conference of Chinese e-Game Industry was hosted by the Game Software Branch of Chinese e-Game Industry Association, supported by the Ministry of Industry and Information Technology, the Ministry of Culture, the Ministry of Science and Technology, and the Ministry of Commerce of the People's Republic of China.

*Shanda Games' "18 Fund" currently combines all of Shanda Games' investments made under 18 Plan and GAMPO Plan.