January 13, 2009
Shanda Enters into Extensive Strategic Partnership with Kingsoft
-Shanda Games to Operate JX Online World
-Shanda Online to Support JX Online II Operations
Shanghai, China - January 13, 2009 - Shanda Interactive Entertainment Limited (NasdaqGS: SNDA), or Shanda, a leading interactive entertainment media company in China, today announced that it has established a strategic cooperation with Kingsoft Corporation Limited ("Kingsoft"; SEHK: 3888), China's leading entertainment and applications software developer, regarding JX Online World and JX Online II, which are Kingsoft's in-house developed games. Pursuant to the strategic cooperation, Shanda Games Limited ("SDG") will operate JX Online World, which Kingsoft will also continue to operate. In addition, Shanda Online Holdings Limited ("SDO") will open its unified platform to support the operation of JX Online II. The parties intend to expand further their strategic cooperation in additional areas.
According to the agreements relating to the strategic cooperation, SDG, which develops, sources, operates and publishes online game content, will establish a dedicated team to operate JX Online World. In addition, SDO will introduce JX Online II to the SDO platform, through which Shanda's users access Shanda's interactive entertainment content. As a part of SDO's platform, JX Online II will enjoy SDO's broad user base and renowned unified services such as billing and payment services, customer services, call center services, and other similar services.
"We are pleased to work with Kingsoft, to take advantage of each company's respective strengths, specifically in online game operations and online game development," said Mr. Tianqiao Chen, Shanda's Chairman and CEO. "This marks an important milestone for Shanda as we open our outstanding resources to the online gaming market. We believe that the strategic cooperation between Shanda and Kingsoft represents a new opportunity within China's online interactive entertainment industry to enhance and strengthen the industry in its next stage of growth."
"We are confident the cooperation, which combines Shanda's operational expertise and Kingsoft's game development, will be a win-win for each company," said Mr. Bojun Qiu, Kingsoft's Chairman and CEO. "We look forward to other opportunities to collaborate with Shanda in the future to further develop the online gaming industry."
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