Also the name is so simple ZAP. It reminds me a lot of ALL in terms of laundry detergent and the packaging on the stain remover looks very attractive. They have a simple name that is easy to remember in terms of brand recognition. Also with the private labels, this should be huge because many people only buy the store brands. I think with the Zap brand name a long with private label they should eventually capture 8-9% of the total consumer soap market but first year it will probably be about 3% on the soap detergent market but even at 3% this would put this company at well well well well over 100 million market cap.
That's great. I am very impressed with the stain pen. It seems to work so far on every stain i have tried it on. Yellow mustard was difficult, it faded the stain but didn't remove it but when i washed the t-shirt the rest of the stain came out. Coffee, wine, grease all came out with ease and of course I had to put some on my tonque just to make sure it wouldn't harm me. Still alive and can still taste so Green it is! LOL