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Re: insanecurrencytrader post# 3089

Thursday, 09/03/2009 6:07:29 AM

Thursday, September 03, 2009 6:07:29 AM

Post# of 22569
Also the name is so simple ZAP. It reminds me a lot of ALL in terms of laundry detergent and the packaging on the stain remover looks very attractive. They have a simple name that is easy to remember in terms of brand recognition. Also with the private labels, this should be huge because many people only buy the store brands. I think with the Zap brand name a long with private label they should eventually capture 8-9% of the total consumer soap market but first year it will probably be about 3% on the soap detergent market but even at 3% this would put this company at well well well well over 100 million market cap.