Yeah that sounds like JD to me. The PR was fine, it's always good to know the company you are invested in is not just sitting around twiddling their thumbs.
It gave us another glimpse into what the new product is going to be, most certainly some kind of "easytoinstall" cabinets, could be very interesting in a rebounding housing market expected to be in full swing this time next year, if all goes well. This would tie in nicely with production for this product to also be in full swing around the same time.
Enjoy!!!