If you'll notice on twitter and in all the various forums, there's a cult-like following, in massive numbers. Even drops are short-lived, followed by quick rebounds and higher volume with upward momentum. Word-of-mouth, internet, hot topic, those adding more, international recognition, etc.
National Security has become a PRIORITY.
Can you imagine what the PPS would be, when the MagShoe with explosive detection comes out?
IF SPNG, who sells cleaning sponges, is around $0.16... IDOI's PPS should be at least ten fold of that.