He won't get a million dollars for 10 million shares. If he's doing a 504, the million dollars is the maximum you can raise in a year without restrictions, so that's where the million dollars comes from. It will be a convertible note, and when word gets out, the buyers will run away and the sellers will rush to the exit. It'll most likely take 500 million shares to raise the million dollars, unless he hires a professional pump crew to come in here and rip off the public.