Why would anyone sell today? The ex-date is at the closing bell today, so people who sell today will not get the divy. Monday, I could see a potential brief selloff, but I doubt it. There are a lot of people on the sidelines waiting for this to run again, but they are missing out on the divy (which isn't too much, but it's still something).
There's plenty of reasons to buy this company still. This stock is very underrated (even if there's dilution, which I doubt). Financials from all their products have yet to be posted (should be good) and Greg's previous track record with companies (taking a previous stock from .25 to $13) tells me there's a lot of potential still.