Replies to post #35774 on Drinks Americas Holdings, Ltd. (DKAM)

[BCInvestor]

That is funny, the State of Michigan claims that no new jobs have been created at the Michigan Brewing Company to date, and further the MBC has not posted any information about a massive ramp up. Perhaps you should contact them directly to get information about this.

Again with the personal attacks on me. Silly.

Everyone look fast at this post, just as the bulk of my posts, it will be deleted from the DKAM board very soon!

[sneaky_peaky]

All I see is a concise well thought out answer to YOUR question about the money for the beer. I personally don't see any slams in this previous post. There are references to a Financial reporter, journalist, LIQR stockholder. But in no way is BCInvestor slammed. Surely you don't expect the DKAM shareholders to keep track of their own stock, its longs, and its bashers, and then be held accountable for bashing their additional aliases also?

Additional to that information posted. 27000 beers will be served at Comerica. Not everyone will be of legal age attending the event. But that is not germain here since the beer will sell out to those of legal age. Let's then assume from various venue numbers in the public domain that 20000 fans will have bought the beer and will like the beer. One event. One day. One city. One state.

Fifty states. That is 1 million people buying an average of 4 cases per year. Now we're at 4 million cases.

But, for the sake of argument, we will say that 25% of those will try it and never buy the beer again. That puts us back to that all important 750,000 beer drinkers again.

Except for one thing....

The ones that did try it, and loved it, will go tell all their friends, and their friend's friends. Then all those people will see it in bars and restaurants, and will order it when they see it, or hear it ordered. Then they will love it, and buy their four cases a year.

Now suddenly that 20000 people becomes 200,000 people. What is that times 50 states? 10 million Kid Rock Beer drinkers. That is $400 million in sales.

Now the brand is worth, and transacts at $2 billion.

Or is it $1 billion?

Or is it $500 million?

Or less than its meteoric growth based on America loving the parody against Bud, Corona, Miller, and St. Pauli? Best Super Bowl Ad that Kid buys and pays for?

The value of DKAM today is $11 million. That is based on DKAM NEVER selling a drop of Kid Rock Beer. Actually, it is based on Kid Rock never being born.