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Wednesday, July 08, 2009 10:08:58 AM
Additional to that information posted. 27000 beers will be served at Comerica. Not everyone will be of legal age attending the event. But that is not germain here since the beer will sell out to those of legal age. Let's then assume from various venue numbers in the public domain that 20000 fans will have bought the beer and will like the beer. One event. One day. One city. One state.
Fifty states. That is 1 million people buying an average of 4 cases per year. Now we're at 4 million cases.
But, for the sake of argument, we will say that 25% of those will try it and never buy the beer again. That puts us back to that all important 750,000 beer drinkers again.
Except for one thing....
The ones that did try it, and loved it, will go tell all their friends, and their friend's friends. Then all those people will see it in bars and restaurants, and will order it when they see it, or hear it ordered. Then they will love it, and buy their four cases a year.
Now suddenly that 20000 people becomes 200,000 people. What is that times 50 states? 10 million Kid Rock Beer drinkers. That is $400 million in sales.
Now the brand is worth, and transacts at $2 billion.
Or is it $1 billion?
Or is it $500 million?
Or less than its meteoric growth based on America loving the parody against Bud, Corona, Miller, and St. Pauli? Best Super Bowl Ad that Kid buys and pays for?
The value of DKAM today is $11 million. That is based on DKAM NEVER selling a drop of Kid Rock Beer. Actually, it is based on Kid Rock never being born.
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