NOB,
First of all, thanks again for the info and the time you took to find out. Sounds like big things to come.
Just for fun, I am going to speculate. Since he seems to be timing the PR, I was thinking about what is occuring in about 2 weeks that would help us. I am going to guess just for fun that he has tied into the Belmont for advertising and marketing.
Again this is just for fun and I would like to hear others speculation. Then in 2 weeks, we can see if someone guessed correctly.