Because Kid says so? Like when he said that it would be available on opening day? At a stadium named for him? He may have "street cred", but not in this 'hood.
Kid will spend a million to make a dime? Is that a good thing for DKAM? Does that imply that "the deal" has Kid paying much of the upfront and ongoing costs, including advertising and owning relatively little of the sales? Do you have more information on the deal? I hope Kid does not approach this as a vanity or humanitarian project or IMHO it will not end well.
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