Of course it's a vanity product. Just like Trump. That's what egomaniacs do. These guys have more money than they'll ever need. It does sound like he's gonna put more into it than Trump did. That's a good thing. But to say that a yet-to-be produced product is going to blow away the likes of Bud or Corona is no more than wishful thinking. Especially when it's said by someone not involved with the company making it.