The first press released should have an immediate and explosive effect on pps - God forbid one is out of cleared funds and can't get back in when it breaks (it has happened to me)!!
I totally agree, I think we start seeing that media blitz this month and then the pr's start just before the july show. Just my opinion as I really don't care when this all starts because I know what I own and yes there are people who moved elsewhere betting that news comes later rather than sooner and I think they could be making a big mistake.