lucy, you're right on target illustrating the parameters of presenting PR correctly.
however, dont get all worked up over nothing. the big PR bomb Todd is going to drop is probably his resignation, and retraction of the celebrity signing due to lack of funding. umm... unless jorge had enough of his bullshtttt and donald trump's his sorry ass.
he probably had some exploratory discussions about the possiblility of selling preferreds and was laughed out of the room. then someone gave him one of those V-8 knocks in his noggin and he realized there would be no funding to pay anyone for a celebrity endorsement.
as for one of the previous posters looking for oh-5's.... well, LOL, i guess we all need to dream once in the while.