New Media/e-marketing: Technology has flooded the world with new ways to communicate. KPS|3 Marketing has staff dedicated to evaluating new and social media communication, be it e-mail marketing, search engine marketing, mobile marketing, video- and pod-casting, blogging, social networks, consumer generated media, viral marketing or more. But there’s much more to it than understanding emerging technologies. Strategy is a critical component of using any new or social media for brand communication – and that’s where KPS|3 really shines. If new media is an appropriate way to communicate to your audience, we’ll recommend it. If it isn’t, then we would never recommend it. However, new media tends to be far more targeted and cost effective in reaching your desired audience, and you can easily track the results and ROI compared to more traditional media. Our services include:
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