True about renewals; Watson addresses retention strategy a bit in the last PR
“The Life Shield LLC acquisition greatly enhances Guard Dog’s well-developed network of solid established customers with no dilution to share holders,” said James Watson, President and CEO of Guard Dog.
“Life Shield LLC’s average customer has been utilizing their identity theft protection services for over six months. Such high customer retention can only strengthen Guard Dog’s customer retention ratios,” continued Watson.
“We recognized that our long term success pivots on marketing that reaches a smaller, highly qualified audience based on customer intelligence, securing brand recognition. Our updated landing page and expanded marketing campaigns are focused on building long term relationships between customer and content, creating stronger brand recognition and product loyalty. However, the dynamics of our economy have changed. While we are very satisfied with our expanded marketing methods and plan to continue growing this way, acquisitions have proven to be the most cost effective road to rapid growth,” said Watson.
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