Cliff, on the surface your post makes sense, but I differ. In our case, we sold SaaS versus hardware (IT loved hardware BTW and had many year relations with incumbent we replaced. Cost wise, we were more expensive on paper, but we sold value, need and urgenncy.
Regarding CEO not caring about tech, you're right. Butwe never sold tech to CEO, just what it will do for every department. So when CIO or others took over, we were front burner project.
Like wave, this is not a comodity solution product/service so cheap is not better.