Replies to post #156381 on NeoMedia Technologies, Inc (NEOM)

[jonesieatl]

"print ads cost $5K/per thousand impressions"

???

"Why is the NYT print CPM $144 while TechCrunch is $15-40?
Published May 13, 2008 online advertising

Scott Karp has an interesting post on Local/National Advertising in Newspapers here. In it, he writes:

If you do the math, the cost of 1 page, or 126 column inches at the National Weekday rate of $1,233 is $155,358, to reach 1,077,256 weekday subscribers. That works out to a cost per thousand (CPM) of $144.

http://continuousbeta.wordpress.com/2008/05/13/scott-karp-why-is-the-nyt-print-cpm-144-while-techcrunch-is-15-40/

Where does your CPM of $5,000 derive from YJ? That would be some pretty expensive advertising.

jonesie

[Be Confident]

Now you explain it... lol eom