Tuesday, March 10, 2009 9:30:02 PM
???
"Why is the NYT print CPM $144 while TechCrunch is $15-40?
Published May 13, 2008 online advertising
Scott Karp has an interesting post on Local/National Advertising in Newspapers here. In it, he writes:
If you do the math, the cost of 1 page, or 126 column inches at the National Weekday rate of $1,233 is $155,358, to reach 1,077,256 weekday subscribers. That works out to a cost per thousand (CPM) of $144.
http://continuousbeta.wordpress.com/2008/05/13/scott-karp-why-is-the-nyt-print-cpm-144-while-techcrunch-is-15-40/
Where does your CPM of $5,000 derive from YJ? That would be some pretty expensive advertising.
jonesie
Yorkville / Cornell Tracking Board #board-9964
"I can think of no more valuable commodity than information"
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