Great post RDG! I agree with #3. I have believed from day one that the "loose lipped" operations of Sterling and Melvin were planned. These distractions created a smoke screen to allow the real plan to be executed. The MM's could short the stock forever as long as the company operated that way and get away with it.
RDG - Sterling was at race - someone posted a picture of him with Urban. Everyone probably got an earful of PR and nothing else. I don't think for a minute that anyone got info not already known - even big "Willie".