At some point I think one has to assume that management will try to do the best thing here. I think they would not want to waste too much 130nm SOI space on K8 value parts quite yet. You say "devalue the K7 rating reputation", but another interpretation is really the opposite since the rating system has been devaluing K7 performance against Celeron. I do agree that having two styles of ____+ ratings is confusing, and think they should copy the Intel 300-series names.
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