If they can market the Yogen products correctly and they do what they are said to do, then ESYE will be a huge success. I'm betting they succeed as of now.
Pharma companies can also offer allergy information on their mobile sites and via text messages.
SMS is the best tool for pharma companies simply because some patients – the elderly, for example – may not care much for fancy mobile stuff. But given the fact that 99 percent of mobile phones nationwide have SMS, the channel is ideal for delivering refill reminders or health alerts.
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