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Re: Twilson post# 4755

Thursday, 02/05/2009 11:56:11 AM

Thursday, February 05, 2009 11:56:11 AM

Post# of 6616
Pharma companies can also offer allergy information on their mobile sites and via text messages.

SMS is the best tool for pharma companies simply because some patients – the elderly, for example – may not care much for fancy mobile stuff. But given the fact that 99 percent of mobile phones nationwide have SMS, the channel is ideal for delivering refill reminders or health alerts.



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