CBAI Sounds like a great play, another great one is WNBD"Winning Brands has chosen the NASCAR venue in which to lay the foundation of a national marketing program for Winning Colours Stain Remover in the USA. The company's breakthrough stain removing product Winning Colours will become available at an increasing number of U.S. locations during 2009, including its first banner(s) of "National Account" stature on a basis presently under development. The mechanism of national print advertising combined with new interactive elements of the Winning Brands website that will be geared to the NASCAR fan by publication date and will give Winning Brands unprecedented reach and flexibility to communicate the latest developments to consumers".
"National accounts have longer internal time lines and processes to select products, formalize approvals and put new listings into operation because of their vast size. By creating this web-based interactive platform for the launch which combines a national publication with a modified website that will be relevant to NASCAR fans we can accommodate emerging national account partnerships in a manner that suits their situations while still respecting our determination to get going with the launch of Winning Colours Stain Remover in a big way".
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