Hmm hasn't Microsoft done this with its Tag product... they've got the reader on the platforms, the campaign management platform, and I bet you they have lined up some huge brands behind this...
If anyone will crack this market I think M$ will take the lead at this point, no other had the shear bread, depth, connections, relationships and resources to do this
Phoenix69 - If the conglomerate could be Microsoft or Google, they are going to have to do this with 5000 each, less employees. Both are laying off employees - Google is due to loss in market share and Microsoft claims no loss, but Vista is not selling. Consumers don't want it. XP is being loaded on most all new computers.
I expect economy issues has started to slow down even the giants.
Still here, still waiting, May, 2003, the same year the "Killer App." was announced by DFL. Lets see if the PTO upholds NeoMedia's patents and that NeuStar, Mobile Discovery, NeoMedia, a revised CTIA White Paper, WPP and Bertlesman AG together can all make the ecosystem a reality.
I mean, 'secret' could work as well as anything I suppose, but why would it HAVE to be secret?
"has to have been building a huge platform"
Yep , that sounds like the NEOM we know LOL. Whenever we thought they were doing something huge behind the scenes , they sure were ... wait ... they never actually were. Sorry.
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