I 100% agree and this DD backs what you have just said: According to Brand Republic : "There are key groups that have yet to be won over, most obviously older and female customers ..... It may well be that the development of new products.... (Lady Pink?).... is necessary to tempt other consumer groups as existing products are not doing the job, but manufacturers are looking to broaden the appeal of their products to build sales."
Just got my case out here in Afghanistan. Must say i am impressed. Anyone who takes the time to do the DD will see that, barring a major screw up by the managment, this company will do great things. I told a few of my co-workers about this and now there are about 8 investors out here. THey all love ths drink as well.