Sympathies go out to you BB.
Last year as I was thinking of the company Eternal Image and the stock ETNL, I decided to do my DD in my own home town with my local Funeral Home, which had been passed on down through generations. In a small NH area this FH has monopolized an area of about 60,000 people. We have been very close to these people for years and decided to give them a call regarding EI. They had never heard of them:)
As is the case BB with any start-up company, But especially the funeral business, it may take a lot longer to put your name on the map. The two brothers who now run this "mom and pop" funeral home business in my area have probably never gone to an NFDA convention:) FYI- They are a multi-million dollar operation today!! Why bother, they've got the market cornered, get a few periodicals a month, and life is good.
When I decided to go to the NFDA in Orlando this year and immerse myself in the land of the funeral industry, I called the "youngster" back again, and asked him again if he had "Ever" heard of Eternal Image. He said that after our talk in the previous year, that he had looked into the company, ordered a Red Sox urn for Display, and had sold a few:) It is true, "you can teach old dogs new tricks!!" He reinforced my feelings about traveling to Orlando and seeing for myself the company called Eternal Image and the new choices of products that are available in the funeral industry.
I'm sure your ex would be pleased with your choice:)
Yours Always in Eternal Faith,
Heppie;)