rupert
Choosing a brand name is nothing really emotional. Define target groups, gather data and process it to make a decision. If you do the first steps with excellence, you can be pretty sure to pick the best alternative from what you have to choose from.
I dont consider myself as being in a target group for the product, so it is completely irrelevant what associations I have.
As for perpetuation of the Duron-brand, it is not really an option unless you intend to sell Paris and Palermo for twenty bucks and change.
On a side note, i wonder what the asian markets make out Sempron. I frequently noticed Celerons being adressed as "Pentium 2" there.
K.
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