Advanced Micro Devices Inc (AMD)

[rupert]

I have my doubts about the wisdom of introducing a new brand name. And I probably would have chosen something better. However, much of the comments about this name on this board may be language bound. In many countries where the language has Latin as a base, the Latin "semper" does convey continuing durability. In Spanish it is "siempre" - "always" or "forever".

EDIT I had not seen Petz post when I read this. BTW as a former Latin scholar I always spelled the Latin "semper".