Diabetes is a disease which requires a maintenance drug,pill,or treatment. There is no cure for it, you can only control it with drugs,pills,etc. Therefore a customer is a customer for life. What is the revenue potential you ask ? Read some stats I found below while surfing the web.
Market Structure
Diabetes affects at least 170 million people worldwide and is increasing, with the WHO predicting 300 million diabetics by 2025. The United States alone has 20.8 million people suffering from diabetes, equaling 6% of the population. Diabetes is currently ranked sixth as a cause of death in the U.S.
There is no single remedy for diabetes. Likewise there is no cure. Most treatments are multi-pronged – a focus on a healthy, controlled diet, regular exercise and use of medications. As the disease progresses, regular daily injections of insulin may be required. The diabetes care industry is divided into several categories. First is the medication and pharmaceutical industry which covers the types of medication used including insulin, insulin storage and its administration. There is also a significant business in medications to prevent the progress of the disease. These include Alternative Insulin Delivery Systems as well as a range of Oral Anti Diabetics (OADs) on the other.
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