yup the volume before the PR! Are they telling you a PR is coming soon? Yup they again giving you another headsup to get on board. What a bunch of nice guys!
That or they've got a shell stashed away for a special occasion, just like XMET.
Pillay will probably rehash the old "big ad campaign coming" crap from over a year ago and hope that someone bites. Of course all that will bite is the new spinoff. ;-)