Snackman & Dory
I think Dory's idea of a Matt Lauer segment has lots of merit, after all, big media companies have the entire nation watching them & the impact would be enormous. the only thing I would envision differently would be to have this done before, not during, the games so that customers could prepare in advance & buy some Vista media centers. Could have a tech person demoing the set-up & how the viewer can get full events coverage.
I think about how many athletes compete that are never televised....there should be a big potential audience there too.
Here I am, giving tips to NBC...LOL