Right now coal is still the cheapest fuel in the world.The byproducts are also many.When times are tight,cheap is where the people go.Coal being the cheapest energy for now will b in highest demand.This is not like stocks you have to create a market for,the demand is already there in place.Its like the better mouse trap theory.Build a better mouse trap & the world will beat a path to your door.Thats for you younger fellows.