IF they have these anticipated revenue, then Dean should be proactive to protect the shareholders and the value of the stock by giving public voice to that anticipation. If he fails to do so, he is indicating that he doesn't care about the stockholders. He is not acting with the interests of shareholders in mind. He has a duty to help support the stock, but he doesn't seem to care to do so.
SS, as a Human Resource Director for a large company, ads are common place for a variety of reasons. It does not mandate a hire. ONEV may or may not fill any of the positions advertised and the ads themself shown by links have very minimal costs.
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