You seem to be twisting this into a simplistic 'if you don't believe in this stock' scenario. It is much more than that, it's personal. The CEO put out PR after PR regarding impending launches and deals that enticed buying and then didn't deliver.
Not once,
Not twice,
But multitudes of times.
My presence and expression of displeasure has been cultivated by his deception of my senses by his fraudulant PR's. I will continue to express my 'displeasure' at his mis-management style until his business outcomes measures up to what he presents in his PR's, CC's, and updates.