Replies to post #164828 on Wave Systems Corp. (fka WAVXQ)

[Countryboy]

Atrato Eliminates Barriers to Massive Content and Data Delivery for Digital Entertainment
Tue Feb 12, 2008

Atrato Eliminates Barriers to Massive Content and Data Delivery for Digital Entertainment and High Performance Computing

New Company Backed by Industry Icons and $18M in Funding will
Unlock Applications and Revenue via Breakthrough Storage and I/O
Capabilities
DENVER
Atrato, Inc (www.atrato-Inc.com) today announced the official
launch of the company and initial details of their breakthrough technology, a high-performance storage platform that is designed to eliminate the barriers to high-speed / high-volume data access,unlocking revenue and opportunities for a range of applications and
industries.

Atrato also announced its $18 million in initial funding and
strong lineup of backers, including influential industry leaders whoserve as investors and advisors:

-- Jesse Aweida, Aweida Venture Partners, founder and former
president / CEO of StorageTek

-- Tom Porter, formerly CTO, Seagate and IBM storage executive

-- Gary Gentry, SVP Maxtor, Seagate

-- Dick Blaschke, an IBM and EMC veteran

"While the storage industry has spent billions on R&D, creating
highly dense and scalable systems, there has been little progress in
the development of high-performance storage platforms to keep up with
the increasing demands of digital content and data on-demand," said
Jesse Aweida, general partner of Aweida Venture Partners and founder
of StorageTek. "The I/O bottleneck between storage and servers is the
final remaining obstacle to unlocking a world of revenue,
applications, and end user fulfillment. Atrato's distinctive ability
and technology know-how will change the traditional mindset of storage
by providing the highest performance storage platform in a secure
environment."

Atrato assembled an impressive management team led by president
and CEO Dan McCormick, formerly an executive with Xiotech and Seagate;
and joined by Jonathan Hall, founder, and also formerly an executive
with Xiotech and Seagate; executive vice president Steve Visconti,
formerly with Cisco Systems, Airespace and Ascend; and COO Perry
Nelson, formerly with New Global Telecom, Avolent/Solant and American
Management Systems.

"Atrato has the right team and technology to provide new
opportunities for companies by eliminating barriers to content and
data access," said Tom Porter, former Seagate CTO and IBM storage
executive. "While scalable storage needs have, for the most part, been
addressed, the ability to access that content and data on-demand has
remained difficult and expensive until now."

"Instant access to infinite data is the new mantra of storage,"
said Dan McCormick, president / CEO, Atrato. "It might sound like a
cute tag line, but we really are trying to get people to think beyond
the limitations they have become accustomed to. Our platform will help
users in a range of industries to go beyond these limitations and
achieve new, previously impractical or impossible capabilities."

The company is fully operational, with beta product and initial
customers in place. Atrato will share additional details about
customers and product in the coming months.

About Atrato

Based in Westminster, Colorado, Atrato Inc.'s (www.atrato-Inc.com)
mission is to help companies in entertainment, the Web, IPTV, HPC and
VOD open up infinite new worlds of content for customers by offering
them high-speed, high volume data access. Atrato's high-density
storage system with integrated data acceleration does nothing less
than change the economics of high-speed/high-volume I/O processing.

[xxxxcslewis]

Countryboy

Niveus Video may be a part of the equation.

http://www.niveusmedia.com/collateral/PR040208_Movie_Library.pdf

http://www.niveusmedia.com/collateral/PR061504_NIVEUS_TVTONIC.htm

http://www.niveusmedia.com/collateral/PR090706_INTELCAPITAL.html

[Countryboy]

Video Giants and Seagate FDE.

This approach sounds familiar.

Music Giants Rolls Out Video Giants Service
01.08.08

Las Vegas —Today you can order your movies and other entertainment online from Netflix , one disc at a time. What if you could get all the video and audio programming you want, all at once?

That's the premise behind Video Giants. Started by Music Giants, the leading provider of uncompressed, non-DRM downloadable digital music, Video Giants will offer a wide array of video programming. The first announced program provider is Paramount.

While the client software will be embedded in some OEM systems, such as those from Fuze, Envive and Russound, the primary delivery vehicle will be an external hard drive delivered direct to the buyer's door. This drive can be attached to a Windows Media Center PC, which then calls up over the Internet for the right DRM keys. Music Giants has partnered with Seagate, who will be providing hard drives for use in the program delivery process.

Unlike Music Giants, Video Giants will be using DRM to protect program content. Music Giants CEO Scott Bahneman noted that while the music studios are starting to adopt a non-DRM approach, DRM is still part of the picture for the foreseeable future for video content. Pricing and availability were not available.
http://www.pcmag.com/article2/0,2704,2247039,00.asp

Atrato adds disk encryption, cozies up to Seagate
15 Apr 2008
Atrato Inc. and Xiotech Corp. have more in common now than just features of their new storage systems. This week Atrato revealed a relationship with drive maker Seagate Technology, which spun out Xiotech six years ago and last year sold it the technology that forms the foundation of Xiotech's Emprise systems.

Atrato will add Seagate's DriveTrust full disk encryption (FDE) to its self-healing disk arrays, a partnership that will eventually allow Atrato to offer digital rights management to media customers. But some observers in the industry suspect Atrato is also cozying up to Seagate for strategic reasons.

Atrato will use the FDE feature on the 5400-rpm and 7200-rpm 2.5-inch SATA disks inside its boxes. Seagate claims that the encryption operates at wire speed. "Companies in our target market, which deliver media content, license it from major motion picture studios and become the stewards of that content," said Steve Visconti, Atrato's executive vice president of sales and marketing.

Disk encryption is picking up steam, with EMC and IBM among the storage vendors pushing disk encryption. Still, Atrato's stated objective doesn't add up, said Robin Harris, an analyst with the Data Mobility Group. "What's the value-add of disk-level encryption when data's already striped over hundreds of drives?" he asked.

Visconti disagrees. "For many of our customers, that extra protection is important," he said. "Since it's in a small form factor, the disk array could be separated from the controller and removed whole from a data center."
Atrato-Seagate-Xiotech triangle

Harris said that Atrato's new partnership with Seagate is more likely an answer to Xiotech's close relationship with Seagate. Besides selling Xiotech the intellectual property for the Intelligent Storage Element (ISE) technology inside the Emprise systems, Seagate gave Xiotech $40 million in funding to bring the systems to market.

Atrato and Xiotech tout their new systems are self-healing. Both vendors said their systems will not need service through a multiyear period, and both use sealed components containing multiple disk drives.

Xiotech uses Seagate's drive diagnostics software in the Emprise system, giving it the ability to get down to clean code without firmware "hairballs" on each disk. "For Atrato, it looks good to be aligned with Seagate, especially when Xiotech can tout their direct relationship," Harris said. "This also reads to me like the DriveTrust guys at Seagate are looking to get some traction."

Visconti said that the relationship with Seagate will involve co-development of an extension to FDE that would establish relationships between particular endpoints (for example, PCs at the other end of a wire from a content delivery provider) and particular data, something that can be made much more granular by encrypting at the individual drive level. This is what would allow Atrato to offer digital rights management to its media-industry customers.

Atrato powers high-definition entertainment systems
On Monday, Atrato disclosed an OEM deal with MusicGiants, which uses Atrato's Velocity1000 storage and Seagate Secure encrypted drives in its high-definition entertainment systems. MusicGiants' CEO Scott Bahneman said the customer facing digital rights management is most important when it comes to content licensing. MusicGiants wants to deliver high-definition movies through a download-to-own service, and he said that digital rights management is crucial to working with content owners in that market.

"If those content owners require it, it's good to know we can use Atrato to offer it," he said of the existing at-rest encryption feature. "But most attention is paid to customer-side DRM [digital rights management]."
http://searchstorage.techtarget.com/news/article/0,289142,sid5_gci1309811,00.html