As Rivet put it, "I get paid in dollars, not units." It's *revenue* share that matters.
He doesn't get paid from what the processors bring in. He gets paid from the difference between what the processors bring in and the cost of making them. K8 generation parts may have a much higher ASP than K7 parts but the cost of making them is much higher too. Watch AMD CPG's cost trend in their upcoming earnings report. In contrast Intel's costs are on a relatively strong downward trend with the ongoing conversion to 90 nm on 12 inch wafers.